Hisense S.A. (PTY) Ltd. entered the South African market in 1996. The company is based in Midrand, Johannesburg, and in Century City, Cape Town. Hisense has a national footprint with offices in the country’s 4 major centres, allowing the company to distribute our products to over 3,000 chain stores and 500 home appliance franchise stores. In addition, our products are exported to more than 10 countries in the neighbouring regions, including Namibia, Mozambique, Zimbabwe, Malawi, Zambia, Botswana and Lesotho. In June 2013, Hisense launched our R350 million, state of the art consumer electronics and home appliance manufacturing facility in Atlantis industrial park, Cape Town, which is capable to produce 400 000 refrigerators and televisions per annum.

Our continuous efforts over the last 17 years have helped grow Hisense’s LED TV and refrigeration market share by 25% and 14% respectively. This signifies Hisense’s presence in the region, being rated third in the market place for refrigeration. Moreover, to compliment Hisense S.A.’s existing product range, new categories were launched during 2012 that include the production of washing machines and mobile communication devices. With our eco-friendly and energy saving product range, Hisense will continue to offer our ‘reimagine your life’ products to the South African consumer.

About Us

What started off as a venture to provide cast iron pots and cookware to an ever changing industry, later became a flourishing team willing to go the extra mile and provide products and services that would add value to the homes of all South Africans. The expansion of the Atlas business has grown our team and networks and we believe we are one of the leading suppliers to local independent retailers and small businesses.

We have a wide range of product and have aligned ourselves with strong reputable brands such as Hisense and Best Duty. Our products come with after sales guarantees and are backed by a nationwide network of service agents who can attend to any problem timeously. In an attempt to lower the carbon footprint and cost of living for South Africans we import a range of gas appliances and accessories under our own brand Atlas. The Atlas range includes gas water heaters, freestanding stoves, built in hobs and boiling tables. As a supplier to independent retailers we actively look for new products and opportunities and pride ourselves in providing the industry with competitive pricing and quality products.